PUREdiamond - Rough

PUREdiamond - Rough

Please note: Price is for a diamond only. See your favourite jeweller to have it set.
                      The growing process takes approx. 6 months from ordering.


Your personal diamond grows exclusively from the carbon of the ash, coat or plumage of your dog, cat, horse or bird passed on to us.

In order to preserve the uniqueness of your diamond, we add no carbon from other sources.

For your PUREdiamond we need 10g of coat respectively plumage or 300g ash (equivalent to approximately 10kg live weight). If you have not enough, there are different ways to realize the growth of your PUREdiamond:

  • The combination e.g. of coat and ash
  • Adding carbon extracted from individual ingredients, like e.g. from the favorite toy or the collar of your pet
  • Combination of different ashes or hair samples.

Size guide:

Base colour

The unique color of the diamonds from the ashes, coat or plumage of your pet is dependent of the particular growing process and the individual carbon source. You determine the base color – such as your personal PUREdiamond sparkles, decides during the individual growing process.

The color of a diamond is formed by the inclusion of a few individual elements, such as nitrogen or boron, in the diamond crystal lattice structure. The difference in the inclusion fewer particles (measured in ppm: parts per million) this leads to large differences in the color intensity. For example, results from the incorporation of about 5 ppm boron a sky-blue diamond, at about 10 ppm boron a deep blue.

Rough diamonds are available in blue-white only.

  • Product Code: PUREdiamond - Rough
  • Availability: In Stock
  • $4,299.00
  • Ex Tax: $3,908.18

Available Options